To launch Prima's new Mint Chip bar, we leaned into the brand's "Nonna Approved" ethos with a campaign that playfully nodded to the Girl Scouts Thin Mint. We dressed two nonnas in full Girl Scout uniforms and sent them through the streets of Chicago's Little Italy, turning a simple product launch into a story about clean ingredients, generational trust, and a little bit of mischief. Keeping both locations within a five-minute walking radius, we moved efficiently through the shoot out of respect for our talent and wrapped photo and social video content in three hours.